DEEN
15.07.2026
Press release

Primus and Berlin State Secretary for Construction Celebrate Topping-Out Ceremony for "arrive pankow"

Topping-out ceremony at arrive pankow: David Neuhoff (CFO), Sebastian Fischer (CEO) and State Secretary for Construction Alexander Slotty in front of arrive brand banner, Berlin July 2026

L to r: David Neuhoff (CFO), Sebastian Fischer (CEO), Primus Immobilien AG, and Alexander Slotty, State Secretary for Construction, at the topping-out ceremony of "arrive pankow", July 2026

Primus Immobilien AG, together with Berlin's State Secretary for Construction, Alexander Slotty, has celebrated the completion of the shell construction for the residential project "arrive pankow." A total of 291 rental apartments are being built at Berliner Straße 100 — the first of four joint projects by Primus and Greystar, a globally leading company in the investment, development, and management of rental housing, within the framework of their joint venture. The offering is complemented by a co-working space, an in-house fitness studio, and a communal rooftop terrace with urban gardening areas. Completion of the project is scheduled for autumn 2027.

"With the topping-out ceremony for 'arrive pankow,' we are reaching an important milestone and remain fully on schedule," says Sebastian Fischer, CEO and shareholder of Primus Immobilien AG. "At the same time, this is the first project of our joint venture with Greystar and our 'arrive' brand to have its shell construction completed. This underscores the momentum with which we are advancing our residential construction projects in Berlin. Alongside the projects already under construction, we are currently planning additional sites and now have a pipeline of more than 2,800 rental apartments in the capital."

"The joint venture with Greystar demonstrates how attractive the Berlin housing market remains for international capital. With the successful progress of the 'arrive pankow' project, we are proving that Primus is the right partner for institutional investors looking to invest in Berlin," says David Neuhoff, CFO and shareholder of Primus Immobilien AG.

"Together with Primus, we are demonstrating in Pankow that high-quality, space-efficient housing — which Berlin urgently needs — can be created through densification even under challenging market conditions. The topping-out ceremony marks the first structural milestone of our joint venture and underscores the strength of our partnership. On this basis, we will continue to systematically develop our joint project pipeline and further expand Greystar's presence in Berlin, one of our most important markets in Germany," says Edvin Alomerović, Development Manager at Greystar Germany & Austria.

The rental housing brand "arrive" was launched by Primus last year. Its aim is to make modern, high-quality housing accessible in attractive Berlin locations for a range of target groups. Alongside a high residential standard, the focus is on fostering a vibrant neighborhood. To this end, communal spaces are being created across all projects — including fitness areas, rooftop terraces with urban gardening, generous courtyards, and co-working spaces.

In addition, all "arrive" projects are being developed to high energy standards and are targeting DGNB Gold certification. Low-emission building materials are used to contribute to a healthy indoor climate. The concept is further complemented by digital smart home solutions and sustainable mobility offerings, including bicycle parking spaces and comprehensive charging infrastructure for electric vehicles.

"arrive pankow" is one of currently seven "arrive" projects in Berlin. Construction has recently begun at "arrive kreuzberg" on Blücherstraße and at "arrive westend" on Reichsstraße. Further projects in Hellersdorf, Treptow, Schöneberg, and Prenzlauer Berg are currently in the planning phase.

About Greystar

Greystar is a leading, fully integrated global real estate platform with expertise in property management, investment management, project development, and the construction of institutional-quality rental housing. Headquartered in Charleston, South Carolina, the company manages and operates real estate assets worth more than $350 billion across more than 260 markets worldwide, with offices in North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest apartment operator in the United States and manages more than one million residential units globally. Across all business lines, the company has assets under management of more than $79 billion, including approximately $34 billion in project development and more than $36.5 billion in regulated investment assets. Greystar was founded in 1993 by Bob Faith with the goal of providing best-in-class services in the rental residential sector.

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About Primus Immobilien AG

Primus Immobilien AG is an owner-managed real estate developer specializing in high-quality residential, office and hospitality properties. Since 1993, the company has been delivering architecturally sophisticated real estate projects with a strong focus on quality, sustainability and long-term value in prime locations.

As a fully integrated real estate platform, Primus combines development, architecture, investment and financing expertise. With more than 30 years of market experience, the company has an excellent track record and a current Berlin-based portfolio comprising ten projects with a gross development value (GDV) of approximately EUR 1.2 billion. The strategic partnership with a single family office further strengthens Primus’ market positioning.